World Police & Fire Games: One-Year Out Celebration
In my role as Director of Marketing & Communications, I led the planning & execution of a One-Year-Out Celebration for the 2025 World Police & Fire Games, at CityWalk BHAM. This event served as a successful dry run of the venue, bringing together local fire, police, & sheriff departments for a day of sports demos, family-friendly activities, & community engagement. I coordinated extensive media coverage, securing two news appearances prior to the event, five live news segments during the celebration, & a live radio broadcast to increase visibility. The event was a resounding success, building momentum for the 2025 Games.
World Police & Fire Games: Brand Elements
My branding responsibilities include overseeing the development & execution of all brand elements. This encompasses promotional videos, comprehensive brand guidelines to ensure consistency, signage, merchandise, and managing social media strategy across all platforms. Through these efforts, I ensure that the World Police & Fire Games' visual identity, tone, & messaging align with its mission & resonate with target audiences.
Promo Video
Graphics Standards Guide
Sponsorship Kit
Social Media Sampling
Messaging Sample
In response to inquires regarding Russian athletes' eligibility:
RMRR Construction Marketing & Communications
As Senior VP of Marketing & Communications for RMRR, I built the company's brand foundation from the ground up. I developed and launched the website, created custom email domains, and designed logos to capture RMRR’s identity. My strategic marketing and communication efforts directly contributed to securing millions in new projects, and I implemented client communication systems that ensured streamlined, efficient interactions and a high standard of service.